UEnd empowers you to give a new kind of gift – one that helps eradicate extreme poverty and changes the way we think about giving through the redirection of a small portion of your gift spending.
UEnd launched in June 2006 to raise awareness about how easy it is to impact change in the developing world through simple actions at home. Our website is a portfolio of trustworthy sustainable grassroots projects truly helping the people that live in poverty. It makes it easy for people to refocus a portion of their gift-giving budget towards the eradication of extreme poverty. You can give direct to projects or forward gift cards to friends. The cool thing about the gifts, the person receiving it gets to choose where the money goes from the projects available on the site. This new way to give puts the power of change into everyone’s hands. Best of all, 100% of those funds go to the projects.
UEnd is about change – fundamental, meaningful, planet-shifting change. We’re the bridge through which everyone can participate in eradicating poverty by leveraging the goodwill of a powerful, passionate group: You – you choose, you change the world – for good. Together we can end extreme poverty.